The conventional wisdom has been for some time that QR codes are a waste of time and money. Just for example, this gem that was passed around the JESS3 office to hearty guffaws: http://picturesofpeoplescanningqrcodes.tumblr.com/. Well, things might be changing.
Many continue to argue that the only thing QR codes are good for is to communicate to the viewer that you and your brand or whatever you represent are savvy enough to use QR codes. And what does that tautology earn you? A big fat pat on the back from yourself, and maybe a short stint in one of these fine publications:
Believe it or not the joke may be losing steam. No – SRSLY!! TechCrunch reported on a recent survey by Accenture that showed that on-screen social media icons during commercials actually worked – prompting viewers to go online and follow brands even though they had to do so on a completely separate screen (up to 20% conversion for Facebook). Surprising.
But there was a second, and maybe even more surprising finding:
11% of viewers scanned a QR code while watching TV
Stunning. Really. In the grand scheme of things that is a pretty large convergence rate, even if they were doing so to retrieve discounts or coupons or other incentives.
I’m still not bought into the QR code, but I am willing to give it a second glance. And I will certainly be on the lookout for more figures like this as the smartphone revolution continues and people and apps grow more comfortable dealing with QR codes. And one day, just maybe, I might even recommend them as a solution to something.
So SXSW wasn’t all fun and games… in fact it mostly wasn’t fun and games as I was there working on an installation for Samsung most of the time, but I did get to break away to moderate the panel I organized about the phenomenon of shrinking content and shrinking attention spans on the web today.
Here’s the deck I presented as the introduction for the panel, but in this version I’ve also included an addendum that contains a brief and simple summary of some of the conversation had on the panel and online via Twitter contributions from the audience.
I need to thank the friends and acquaintances I tapped for this endeavor.
Everyone had a good time, and then everyone had bar-b-q.
I have finally recovered from the trip to SXSW. Thankfully there’s a post that covers some of the details of the experience over at the JESS3 Blog so I don’t have to rewrite that and throw my barely achieved and seemingly unstable equilibrium back into chaotic disarray.
Very little sleep was had, but the project turned out well. Much was learned, some of which was applied on the spot, and some of which will only get a chance to be applied the next time we do a similar project. Hopefully that will be soon. I’m going to get started on the training montage so I can come to the next one like a champ.
Here are a couple of images I liked from our time there – more are available by following the link to the JESS3 blog post above.
And you can’t see it. What if that most interesting thing ever were the internet, or whatever it is that you were trying to find on the internet today? This censorship would be the reality.
SOPA and PIPA are two bills made by old congressmen who don’t understand young technologies. Lots of money has been thrown at them by special interests who are trying to make money by limiting access to information. That’s anti-American. If you think the government has no place telling you what you’re allowed to read, see or think, then you should be aware that these bills are an audacious and insane over-reach of power.
Here are some places where you can find more information about them and other sites supporting the SOPA/PIPA blackout and awareness day today:
This was my contribution to SHARE #13 – a Portland creative group that gets together to create and share. The prompt was: LUCKY.
Once you learn to use the suffixes Spanish gets a lot more fun. My favorite was always “azo” – pronounced “atho,” it’s used when you need to make something bigger or imply its largess. It’s a bit colloquial… not a formal structure… you wouldn’t use it in a job interview; not if you were wearing a suit. I first heard it in an English lesson, naturally, when Maria Jose was referring to the size of the lottery. “Un huevazo” she said. Un huevo would have been big enough – egg also being slang for something big, but adding that suffix embiggened it with a double word score. Continue reading
I very much appreciate how you make it easy to send stuff sometimes, but please stop doing this forever.
Check out the deck that Leslie and I presented at Intel’s “Be Social” conference last week. It’s a great deck that addresses some big principles that it’s important to remind yourself on while working with social design. At almost 25,000 views already it seems to have struck a chord with at least a few people. Check out more about it on the JESS3 blog.
It doesn’t have all the answers, but it’s a good list of questions to consider if you’re in this line of work.
A special thanks to everyone at Intel for such a great conference!
Daniela‘s (twitter)deck entitled “Narrative Image: The How and Why of Visual Storytelling” that she presented last week at a Guild of Natural Science Illustrators (GNSI!) conference in Olympia, WA made it to the front page of Slideshare.
It’s a great presentation. If you’ve ever thought about how images convey meaning and how that meaning may or may not help to communicate a message, then it’s definitely worth checking out.
You should undertand why the gamification of our reality is important – something to be aware of to both leverage it to your benefit as well as our societal benefit, and also to protect yourself against its potential to manipulate you. In any case, Jesse Schnell is the guy to listen to…
Ever late to my own party, I wanted to post the deck that Jesse and I presented at the Nonick Conference in Bilbao a couple of weeks ago.
Here’s the blog post about it on the JESS3 blog.
It’s already over 14,000 views in 6 days since it went live, and I’m proud of it. It’s always tough to tackle an abstract subject like encouraging better thinking about how to create interactive and shareable experiences online and through social platforms, and even more so when most of the audience speaks English as a second language. This presentation was extremely well received, and I hope to continue spreading these ideas into the future… starting now, with this embed! :)
As always – love to hear your feedback. Try me here: @supnah on Twitter.
Permalink to The World of Social Objects deck on Slideshare.
This is going to be my headshot for a new Eloqua social media playbook coming out soon. Excited!
Oh, what a cruel fate!!! Hilarious, and perhaps even tongue-in-cheek review of “Beastly” in the United in-flight magazine. Penny Arcade already said everything there is to say about the movie itself (I presume), but this just added another layer. Who on earth would want to live there??!?!!!
I’ll be heading to Bilbao to speak at the Nonick Conference next week. Jesse Thomas and I will be representing JESS3 and speaking about the importance of social objects and storytelling in successful social media strategies. Looking forward to jamon, pintxos and tinto.
A disconcerting trend has begun to pop up of late. Perhaps it’s only here in the confines of the locavoracious organic farm-to-table obsessed Portland in this not so hot economy, but many restaurants have begun to charge for bread. Sure, it’s only a few dollars. Sure, they try to ease the pain of ordering your bread by including a small ramekin of extremely well described olive oil, or a small pat of some very special kind of butter, but let’s not fool ourselves. It’s not that special; at least not usually. What’s worse, is that at first I saw it only with really good bread, but now I’m beginning to see it occur when the bread is mediocre or worse.
I’ve been taking this in stride, and with every grain of salt that has been necessary to make it palatable, but this week it was all taken too far when @deecreature and I were at a restaurant that simply did not serve bread. At all. (Note: They were not gluten free, and served an amuse bouche on crostini… so clearly it’s not something about the bread itself).
Therefore I present to the world the concept of The Slicing Fee (time of birth 7:19pm PST, 05/06/2011). Continue reading