A bit of origin story for you… When the organizers of SXSW first contacted me and said, “Brad, you shall create a session about “Black People Marketing,” I thought it was an interesting, though ultimately misguided and potentially career-ending concept. But who am I to argue with ones so powerful and tall? Though I did wonder why they came to my door – I mean, I was going to submit a proposal for a talk anyway…
But I said to myself, “Brad…” (I said) “Brad, this is a terrible idea. You have no expertise whatsoever in this particular area of marketing. You should give up and go home and cry about this, as well as the many other tragic elements of your life.” But I didn’t do that. Instead, I called the pre-eminent worldwide expert in the field, Reggie Wideman, seen here threatening me over an unrelated matter.
“Reggie” I said. “Reggie, I have another terrible idea.”
“Great!” he said, with an enthusiasm he reserves only for truly terrible ideas.
I told Reggie what the organizers commanded of me, and he said, with great class and elegance, “Screw that. SXSW is for everybody. Handsome black men like me, moderately good looking Jewish men like you, and even the often overlooked white anglo saxons. Let’s make a talk for everyone.”
So we did. Feature Based Marketing is for all people of all colors and all religions to come and learn about how creating a roadmap for your marketing department that merges features with the data acquisition and marketing activities that drive your business.
Please go vote for it now: http://j.mp/bradandreggie
Register, vote for us, and please leave a comment. And if you have any questions, let us know. We’d love to tell you more, and we certainly will be doing so over the next few days. Here’s a visual aid in case it helps:
Brad Cohen and Reggie Wideman