Eloqua Interactive Content Grid is Live!

The Eloqua Interactive Content Grid, which was one of the final interactive projects I worked on while with my former agency, has just gone live on the Eloqua site.

You can input information about your own marketing and business and it will crunch the answers and output some information about you, and some tips for you. Give it a shot – it turned out really well. http://contentgrid.eloqua.com/

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Two Great Tastes (That Taste Great Together)

A bit of origin story for you… When the organizers of SXSW first contacted me and said, “Brad, you shall create a session about “Black People Marketing,” I thought it was an interesting, though ultimately misguided and potentially career-ending concept. But who am I to argue with ones so powerful and tall? Though I did wonder why they came to my door – I mean, I was going to submit a proposal for a talk anyway…

But I said to myself, “Brad…” (I said) “Brad, this is a terrible idea. You have no expertise whatsoever in this particular area of marketing. You should give up and go home and cry about this, as well as the many other tragic elements of your life.” But I didn’t do that. Instead, I called the pre-eminent worldwide expert in the field, Reggie Wideman, seen here threatening me over an unrelated matter.

Handsome Reggie

“Reggie” I said. “Reggie, I have another terrible idea.”

“Great!” he said, with an enthusiasm he reserves only for truly terrible ideas.

I told Reggie what the organizers commanded of me, and he said, with great class and elegance, “Screw that. SXSW is for everybody. Handsome black men like me, moderately good looking Jewish men like you, and even the often overlooked white anglo saxons. Let’s make a talk for everyone.”

So we did. Feature Based Marketing is for all people of all colors and all religions to come and learn about how creating a roadmap for your marketing department that merges features with the data acquisition and marketing activities that drive your business.

Please go vote for it now: http://j.mp/bradandreggie
Register, vote for us, and please leave a comment. And if you have any questions, let us know. We’d love to tell you more, and we certainly will be doing so over the next few days. Here’s a visual aid in case it helps:


Brad Cohen and Reggie Wideman

The Simple Web and the Late Majority Internet

I put together this deck for a presentation at WebVisions PDX last week and it turned out better than I had hoped. Take it for a spin – there are some great messages and images. Of course it’s lacking the dulcet tones of my voice slowly whispering the secrets of the internet into your good ear.

Nobody Some People Use QR Codes

The conventional wisdom has been for some time that QR codes are a waste of time and money. Just for example, this gem that was passed around the JESS3 office to hearty guffaws: http://picturesofpeoplescanningqrcodes.tumblr.com/. Well, things might be changing.

Many continue to argue that the only thing QR codes are good for is to communicate to the viewer that you and your brand or whatever you represent are savvy enough to use QR codes. And what does that tautology earn you? A big fat pat on the back from yourself, and maybe a short stint in one of these fine publications:

Believe it or not the joke may be losing steam. No – SRSLY!! TechCrunch reported on a recent survey by Accenture that showed that on-screen social media icons during commercials actually worked – prompting viewers to go online and follow brands even though they had to do so on a completely separate screen (up to 20% conversion for Facebook). Surprising.

But there was a second, and maybe even more surprising finding:

11% of viewers scanned a QR code while watching TV

Stunning. Really. In the grand scheme of things that is a pretty large convergence rate, even if they were doing so to retrieve discounts or coupons or other incentives.

I’m still not bought into the QR code, but I am willing to give it a second glance. And I will certainly be on the lookout for more figures like this as the smartphone revolution continues and people and apps grow more comfortable dealing with QR codes. And one day, just maybe, I might even recommend them as a solution to something.

The Future of Snackable Content

So SXSW wasn’t all fun and games… in fact it mostly wasn’t fun and games as I was there working on an installation for Samsung most of the time, but I did get to break away to moderate the panel I organized about the phenomenon of shrinking content and shrinking attention spans on the web today.

Here’s the deck I presented as the introduction for the panel, but in this version I’ve also included an addendum that contains a brief and simple summary of some of the conversation had on the panel and online via Twitter contributions from the audience.

I need to thank the friends and acquaintances I tapped for this endeavor.

Everyone had a good time, and then everyone had bar-b-q.

Curating The Web For Samsung at SXSW

I have finally recovered from the trip to SXSW. Thankfully there’s a post that covers some of the details of the experience over at the JESS3 Blog so I don’t have to rewrite that and throw my barely achieved and seemingly unstable equilibrium back into chaotic disarray.

Very little sleep was had, but the project turned out well. Much was learned, some of which was applied on the spot, and some of which will only get a chance to be applied the next time we do a similar project. Hopefully that will be soon. I’m going to get started on the training montage so I can come to the next one like a champ.

Here are a couple of images I liked from our time there – more are available by following the link to the JESS3 blog post above.


The Most Interesting Thing Ever

And you can’t see it. What if that most interesting thing ever were the internet, or whatever it is that you were trying to find on the internet today? This censorship would be the reality.

SOPA and PIPA are two bills made by old congressmen who don’t understand young technologies. Lots of money has been thrown at them by special interests who are trying to make money by limiting access to information. That’s anti-American. If you think the government has no place telling you what you’re allowed to read, see or think, then you should be aware that these bills are an audacious and insane over-reach of power.

Here are some places where you can find more information about them and other sites supporting the SOPA/PIPA blackout and awareness day today:

The Art of Social Design

Check out the deck that Leslie and I presented at Intel’s “Be Social” conference last week. It’s a great deck that addresses some big principles that it’s important to remind yourself on while working with social design. At almost 25,000 views already it seems to have struck a chord with at least a few people. Check out more about it on the JESS3 blog.

It doesn’t have all the answers, but it’s a good list of questions to consider if you’re in this line of work.

A special thanks to everyone at Intel for such a great conference!