The Simple Web and the Late Majority Internet

I put together this deck for a presentation at WebVisions PDX last week and it turned out better than I had hoped. Take it for a spin – there are some great messages and images. Of course it’s lacking the dulcet tones of my voice slowly whispering the secrets of the internet into your good ear.

Nobody Some People Use QR Codes

The conventional wisdom has been for some time that QR codes are a waste of time and money. Just for example, this gem that was passed around the JESS3 office to hearty guffaws: Well, things might be changing.

Many continue to argue that the only thing QR codes are good for is to communicate to the viewer that you and your brand or whatever you represent are savvy enough to use QR codes. And what does that tautology earn you? A big fat pat on the back from yourself, and maybe a short stint in one of these fine publications:

Believe it or not the joke may be losing steam. No – SRSLY!! TechCrunch reported on a recent survey by Accenture that showed that on-screen social media icons during commercials actually worked – prompting viewers to go online and follow brands even though they had to do so on a completely separate screen (up to 20% conversion for Facebook). Surprising.

But there was a second, and maybe even more surprising finding:

11% of viewers scanned a QR code while watching TV

Stunning. Really. In the grand scheme of things that is a pretty large convergence rate, even if they were doing so to retrieve discounts or coupons or other incentives.

I’m still not bought into the QR code, but I am willing to give it a second glance. And I will certainly be on the lookout for more figures like this as the smartphone revolution continues and people and apps grow more comfortable dealing with QR codes. And one day, just maybe, I might even recommend them as a solution to something.

The Most Interesting Thing Ever

And you can’t see it. What if that most interesting thing ever were the internet, or whatever it is that you were trying to find on the internet today? This censorship would be the reality.

SOPA and PIPA are two bills made by old congressmen who don’t understand young technologies. Lots of money has been thrown at them by special interests who are trying to make money by limiting access to information. That’s anti-American. If you think the government has no place telling you what you’re allowed to read, see or think, then you should be aware that these bills are an audacious and insane over-reach of power.

Here are some places where you can find more information about them and other sites supporting the SOPA/PIPA blackout and awareness day today:

Visual Storytelling and Narrative Imagery

Daniela‘s (twitter)deck entitled “Narrative Image: The How and Why of Visual Storytelling” that she presented last week at a Guild of Natural Science Illustrators (GNSI!) conference in Olympia, WA made it to the front page of Slideshare.

It’s a great presentation. If you’ve ever thought about how images convey meaning and how that meaning may or may not help to communicate a message, then it’s definitely worth checking out.

Snackable Content – Desiging for Social Media

Ever late to my own party, I wanted to post the deck that Jesse and I presented at the Nonick Conference in Bilbao a couple of weeks ago.

Here’s the blog post about it on the JESS3 blog.

It’s already over 14,000 views in 6 days since it went live, and I’m proud of it. It’s always tough to tackle an abstract subject like encouraging better thinking about how to create interactive and shareable experiences online and through social platforms, and even more so when most of the audience speaks English as a second language. This presentation was extremely well received, and I hope to continue spreading these ideas into the future… starting now, with this embed! :)

As always – love to hear your feedback. Try me here: @supnah on Twitter.

The World of Social Objects

View more presentations from JESS3

Permalink to The World of Social Objects deck on Slideshare.

Introducing The Slicing Fee, For Bread Lovers

A disconcerting trend has begun to pop up of late. Perhaps it’s only here in the confines of the locavoracious organic farm-to-table obsessed Portland in this not so hot economy, but many restaurants have begun to charge for bread. Sure, it’s only a few dollars. Sure, they try to ease the pain of ordering your bread by including a small ramekin of extremely well described olive oil, or a small pat of some very special kind of butter, but let’s not fool ourselves. It’s not that special; at least not usually. What’s worse, is that at first I saw it only with really good bread, but now I’m beginning to see it occur when the bread is mediocre or worse.

I’ve been taking this in stride, and with every grain of salt that has been necessary to make it palatable, but this week it was all taken too far when @deecreature and I were at a restaurant that simply did not serve bread. At all. (Note: They were not gluten free, and served an amuse bouche on crostini… so clearly it’s not something about the bread itself).

Therefore I present to the world the concept of The Slicing Fee (time of birth 7:19pm PST, 05/06/2011). Continue reading

This Efficiency Is Killing Me

Efficiency (noun) \i-ˈfi-shən-sē\

(1) : effective operation as measured by a comparison of production with cost (as in energy, time, and money)

(2) : the ratio of the useful energy delivered by a dynamic system to the energy supplied to it

(from Mirriam-Webster’s)

Has modern efficiency created the capability to attain levels of perfectionism such that their attainment leads to more hours working than had we not been enabled by the efficiencies to begin with? And is attention to detail in a world of intricacies a new form of artisanship or just the new tediousness of production line work? Continue reading

You Can Be Uncool And Successful @ Social Media

Jay Baer (Twitter) just posted a new article predicting the emergence of social media losers. The idea that social media right now is like pee wee soccer where everyone gets a trophy just for showing up and trying to kick the ball. However, as the space and the audiences mature some of the companies engaging and investing in social media will emerge as winners and some will emerge as losers.

In general he makes a good point, but I think that something is missed. Baer says: Continue reading