The Most Interesting Thing Ever

And you can’t see it. What if that most interesting thing ever were the internet, or whatever it is that you were trying to find on the internet today? This censorship would be the reality.

SOPA and PIPA are two bills made by old congressmen who don’t understand young technologies. Lots of money has been thrown at them by special interests who are trying to make money by limiting access to information. That’s anti-American. If you think the government has no place telling you what you’re allowed to read, see or think, then you should be aware that these bills are an audacious and insane over-reach of power.

Here are some places where you can find more information about them and other sites supporting the SOPA/PIPA blackout and awareness day today:

Google Instant Kills SEO If You’re Terrible At SEO

Google Instant Search is the first thing in a long time that has made me want to go to rather than just search fromt the Chrome URL bar. That in and of itself is quite a feat. Really. But, oh man… every time Google makes a change to search people (mostly people who don’t really understand SEO) come out yelling about how this is “going to kill SEO.” And it happened again this week with Google’s release of “Instant Search.” But Instant Search is only going to kill SEO if you’re terrible at SEO. For the rest of us it represents more opportunities and targets to optimize for, and even thought the analytic tools may not quite be there yet to break down user behavior to a point that makes it completely easy to take advantage of, there is still plenty that can be done. And I’d love some discussion or feedback on this one, so hit me up with comments here or via @supnah on Twitter.

What is Google Instant Search?

Google Instant Search basically means that when you are performing a search from Google will start serving results to you before you hit the “return” button – while you are still typing in your search term. Google effectively tries to guess what term you are ultimately going to type in and serve related results for it before you’ve even finished in order to help you save time. Google will also serve up recommended search terms that it thinks you might be aiming for so that you can quickly select one of those with one click rather than having to finish typing all of the rest of the letters in your search term. Here are examples of both… (click for enlarged view) Continue reading

In Your Big Fat Face Rupert Murdoch

Ok… I’m not really all that worked up about it, but why not be a little hyperbolic from time to time? The point is that Murdoch’s famously high profile paywalls blocking Google search indices for the Times and the Sunday Times in London went up with relatively little fanfare a bit ago, especially considering how much conversation the idea of putting them in place had generated.

Here’s a good quote from

My sources say that not only is nobody subscribing to the website, but subscribers to the paper itself—who have free access to the site—are not going beyond the registration page. It’s an empty world.

I’m pretty sure part of the reason there was very little fanfare is because there were very few fans. This post from Newser gives an in-depth insider perspective on What’s Really Going on Behind Murdoch’s Paywall. And it reminds me of this old post of mine from November of 2009 about this strategy likely being a long term loser for Murdoch. Of course I only considered it possibly as a short term positive if they managed to squeeze some cash out of Microsoft and Bing to be exclusively indexed by their engine. But they didn’t even get that. Continue reading

Twitter’s (almost) Business Model

There has been much debate about Twitter revolving around opinions that it lacks a reason for being, revenue, business model, and ultimate fiscal viability. And yet some really really smart, really really rich VC investors not only dumped an additional $35 million into it, but then proceeded to laugh at the lack of a business model. But things are about to change, there’s a whole new PPC marketplace coming down the road, and there’s a long long tail of Twitter revenue out there for the taking. Continue reading