Monthly Archives: August 2010

Note to social media managers: If you see a big chunk of your user base getting really really excited about something you’re not going to deliver, you should reach out and tell them that it ain’t gonna happen. And you should do it as soon as you possibly can or else the anticipation will continue to grow, and the pending disappointment will grow along with it, delivering a much more substantial blow when it finally arrives.

This is a short lesson for us all about how telling the simple truth early can save untold headaches later… Continue reading →