Scobleizer, Twitter Onset Addiction, and Blogging’s Rebirth

Robert Scoble (@scobleizer) posted a new blog post (not a tweet, mind you) this morning about how he’s going to be returning to blogging more. The post is in response to the idea being circulated out there that the death of A-list blogging is imminent. Scoble credits his own personal upcoming return to long-form blogging in no small part to his waning obsession with Twitter (read: 18,007 updates at time of post); in his own words, he says “I am starting to have longer thoughts again.” I think we can all celebrate Scoble’s emergence from his bout with Twitter Onset Addiction.

Twitter Onset Addiction: the tendency for new Twitter users, once they really ‘get’ Twitter, to over-engageĀ  for a period of time before finding their comfort zones and how Twitter fits into their life as a useful communication medium.

I think this is a sign of things to come. Early adoption isn’t just a foretelling of tech adoption, it’s also a sign of tech abandonment – not that Scoble will be abandoning Twitter by any means… But I think the point is, and Scoble says this as well, that Twitter is blogging, just in another form factor. Imagine you’re 16 years old again (unless you are around 20 or younger, and then imagine making years of absurd decisions and mistakes, then bunches of learning experiences until you’re like 31, and then recursively imagine that you’re 16 again… whoa), and you’ve just gotten your driver’s license.


Driving is like blogging. Long-form blogging is the road trip. Twitter is the trip to the store just down the road. When you first get your car you’re so enamored of driving that you are making up excuses to go to the store. You’re buying quarts of milk instead of gallons just so you’ll have to go back soon. But after a while you find yourself saying things like “maybe it would be nice to take a walk today.” That doesn’t mean it still doesn’t make sense to go to the store regularly, but it’s not the highlight of the day anymore. Driving turns back into a way (sometimes extremely enjoyable) to get from one place to another, and if you want to get anywhere really interesting and different, it’s going to take a road trip.

Scoble is a consummate early adopter. Just ask him. He probably dives into new tech deeper and longer than the average geek of the bleeding edge, and after an amazing, and yes – oh so slightly annoying delve into the depths of tweeting, he has emerged as a bastion of the idea that Twitter (or FriendFeed) is useful, that you can use it both professionally and personally, that there are clear benefits to it, and also that at some point if you really have something worth saying, it’s going to take you more than 140 characters to do it.

Blogging is not dying. Twitter is not dying. We’re just figuring out how to use them best.

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